, a fantastic storyteller who loves creating magical worlds with her words. She has a passion for creating engaging and informative content that helps readers learn new skills, trends and solve problems. Isabella has a background in photography and marketing, and she enjoys writing about topics photography, entrepreneurship, and more. 

Photo backgrounds are important for making products attractive. It helps draw attention to the item and makes the details clear. This shows your professionalism and helps build trust among the audience.

White is the most widely used background color. It’s easy to highlight the product easily when the background is white. Other common and good options are gray, beige, and off-white. However, you can choose a completely different color for your store but it needs to be consistent and follow a pattern.

With a proper product image background, you can improve customer experience, improve sales, and grow your business. So, keep reading along to get help with your 

Examples of Good Background Colors for Products

93% of online shoppers rely on product images to decide whether they would buy a product or not. A good background can highlight the product better, and it must not overpower the product itself. Here are some good examples of background for ecommerce products:

Almost 76% of online product images have white backgrounds. It creates a clean, simple, and professional look. White backgrounds are ideal for e-commerce as they need a clean and focused look on products. This makes it easy to maintain consistency throughout the website.

A white background minimizes distractions and highlights the product. Whether you are selling bags, accessories, or clothes, white suits almost any of them. White color are preferred by major platforms like Amazon.

However, be cautious when using white backgrounds for light-colored products, as they may blend in. Utilize shadows or outlines to create contrast.

Gray is also a versatile background for product images. It offers a neutral tone that keeps the focus on the product. It adds a touch of sophistication without overpowering the item. Gray works well for a wide range of products, including gadgets in different colors as well as products in white.

If you have colorful products, then gray can be an ideal choice to create contrast without being harsh. However, gray may not be the best choice for very dark or dull-colored products. It can make them appear less vibrant.

If you want to create a warm and subtle color that creates a natural and soothing look, beige can be an ideal option. It works best for products like skincare, cosmetics, and handmade items. Beige adds a touch of elegance without drawing attention away from the product.

Beige also works well for items with earthy tones, such as leather goods or wooden accessories. But make sure the color maintains a contrast with the product.

Blue is calming and elegant. It does not take the attention away from the product but adds a sense of elegance. Products like jewelry, gadgets, fitness gear, and healthcare items are ideal for blue backgrounds.

Blue backgrounds also enhance the appearance of metallic, white, and light-colored products. Warm-toned items, such as orange, yellow, or white, stand out against blue.

When you need a bold and sophisticated background, black is always a reliable option. It adds a sense of luxury to the product and easily draws attention. The color is ideal for high-end products like jewelry, watches, and premium accessories.

The black background highlights shiny surfaces, such as metals, glass, or polished finishes. It gives the products a striking appearance. This effect draws attention to details and textures. It enhances the overall visual appeal and makes the product look more luxurious.

If you want to maintain a soft background but make it more contrasting for light-colored products, off-white can be a good choice. It’s ideal for useful lifestyle products and home decor items. Besides, off-white suits any skin-tone-colored model.

Though not a very popular option, if you want to make a bold statement about the product, then red can be a good background. It’s the perfect color when you want to add some drama and excitement to your product image.

 to Consider When Choosing the Product Background

Don’t just go for the easy way. Instead, you have to consider a number of factors at the time of background selection for product photos, such as:

Understanding color theory is important when you have an ecommerce store. It helps you understand how different colors work together and affect the audience's emotions.

High-contrast color combinations always draw more attention. For example, dark backgrounds with light-colored products or vice-versa can make the products pop. Low contrast creates a subtle look but may not highlight the product well.

Maintaining high contrast is usually better. It helps the product catch the viewer's attention by offering more detail. High contrast also improves visibility, while a low contrast background creates a soft and minimalistic appearance.

Colors can influence consumer psychology. Therefore, choosing the right tone for the background is crucial. Color tone is another important factor you need to keep in mind. Color tone refers to the brightness or darkness of a color.

Warm tones, such as red, yellow, and orange, can create warmth and a sense of urgency. You may get more attention from the audience for the products. However, cool tones, like blue, green, and purple, offer a calming or soothing effect. Cool tones are ideal for items related to relaxation or wellness.

Different colors can evoke different emotions in your consumers, such as:

: Offers a clean, simple, and modern look when used as background.

: Eye-catchy, warmth, and offers clarity.

: Can create a sense of confidence in your customers.

: Shows excitement but is less effective when used as product background.

: Often related to romanticism and femininity. You can use it for children and women's products.

: Offers a soothing color when shopping, though it can affect the presentation of the product if it is not highly contrastive.

: A serene color that evokes feelings like trust and security in customers.

: It’s the most comfortable color for eyes to process.

: A balanced color that works with all kinds of products.

: Adds a sense of luxury to the product and easily draws attention.

Image background is often influenced by the product you sell. While neutral backgrounds like white work best for clothes, other items may look best in contrastive or in more vibrant backgrounds.

Jewelry, for example, needs to have a contrasting and elegant background. Using red can offer contrast but won’t give you an elegant look. You had better choose colors like blue or black.

When selling bags, make sure they stand out against the background. But you have more creative freedom with them. Adding neutral or textured backdrops can add depth and luxury to your bags.

Since accessories can be of different colors, they have a contrastive background. This will help the customers see them clearly. For ladies items, opt for soft pastels to add a feminine touch.

If you have shoes, then neutral backgrounds are often the best options. Neutral backgrounds provide a clean canvas that allows the shoe’s design, color, and details to shine.

When you have your own website for business, you have full creative freedom. You can choose any product background you like. However, when doing business on ecommerce platforms like Amazon, eBay, or others, there are often some restrictions.

Amazon, for instance, has a must-have requirement for white backgrounds. Whatever products you sell, the primary image must have a white or off-white background. This helps them maintain consistency throughout the marketplace.

So, know your platform properly when choosing backgrounds for product backgrounds.

Consistency with Website Design and Layout

Make sure the product background complements the overall theme of the site. Using a consistent background for product images helps maintain a cohesive look. The best way is to try different backgrounds and see what color complements the website design.

While most website themes go well with white product backgrounds, you can try something more creative. But make sure this does not affect the visibility of the products.

When choosing a product background, consider how it affects the overall layout. A strong background should not overpower the product. You need to use contrasting colors to emphasize them. For example, red backgrounds are often overpowering and can take away attention from the actual product. Make sure there is a balance between the background and the product.

Using Contrasting Backgrounds Effectively

It’s not mandatory to always have a single-color background. You can use multiple colors as well. This will help make a more engaging appearance for the products.

However, when using multiple colors, choose combinations that complement each other. Make sure it’s not overpowering the product. Gradients, patterns, or color blocks can add depth and interest. The colors should guide the viewer’s eye towards the product.

Having a good background makes your products more appealing. Choose a color that helps you notice the detail of the product. The right color improves the textures and features. Maintain contrast and avoid overly busy or distracting backgrounds to maintain visibility.

How to Change Background Color in Photoshop

 can also help in creating compelling product images.

Best Background Colors for E-commerce Product Photos

75% of online shoppers depend on product photos to make a purchase decision. You can make your photos better with model photography. This gives an exact visual of how the product fits and looks when worn or used.

For a good fashion product photo, use a high-quality camera, neutral background, and proper lighting, and shoot from multiple angles. Do some editing for color correction and enhancement. Match current trends with fashion photography, lifestyle, and 360-degree photography.

With attractive model photography, you can draw more attention and get more sales. Let’s explore the photography tips in detail and understand the latest trends so that you can stand out from the competition.

Model photography refers to featuring live models to try different products. It helps customers to see how clothes or accessories look when worn. The focus remains on the product fit, style, and details.

Using a real person for the shooting helps establish a connection with the audience. They can easily visualize themselves in place of the model and think about how it would fit them. Utilizing proper model photography, you can increase conversions and lower product returns.

7 Essential Tips for Model Photography in Ecommerce

Here are some effective tips you can follow to have perfect product photos for your products to influence your customers to make the purchase:

Whether it’s a cloth or an accessory, shoot the photo from different angles. This will provide a more detailed view and information to the shopper. They can understand the fit, shape, and design better. It will reduce the return rate significantly. Most influential ecommerce companies are opting for this trend because of its user-friendliness.

So, during the photoshoots, take pictures from front, side, and back as well. Keep some close-ups along with distant photos. Overhead or low-angle shots can also add a fresh perspective. Seeing the product from different angles will make the customer confident by reducing uncertainty. Rotate your model slightly for each shot to ensure all angles are covered.

It’s crucial to have the right model for ecommerce photography. The model needs to represent the target audience of the product. Their appearance should match the style or purpose of the items being sold. For example,

Models with athletic build are perfect for sportswear.

Casual or trendy items may need models with a more laid-back look.

The age of the model should also be the same as your target audience. Shooting with a young model for middle-aged products may not feel relatable to the customers. The model’s confidence and ability to pose naturally also impact the photos. Height, hairstyle, skin tone, etc., are also important features you need to consider.

The focus of the image should be on the product. Make sure every detail is highlighted. For 

, capture details like buttons, zippers, or stitching. For accessories, you need to pay attention to unique textures and patterns. Take close-up shots to emphasize these details.

Capture photos showing the model's interaction with the product functionality. For instance, show how a jacket fits when zipped or unzipped. Or, if it’s a shoe, show how it fits on the model’s feet, highlighting details like laces, sole design, and stitching. Think about what other poses your audience might want to see. Cover every possible angle and pose for better outcomes.

The background must not overpower the model or the product. This can reduce the impact of the photo. Using a neutral background is the best option. It keeps the focus on the product and model. This will also prevent distractions and help the item stand out clearly.

Instead of capturing in real background, try green screens. Changing the background to white, gray, or beige works well for most ecommerce products. However, if your products are of the same color, then choose a different background. If you want to use a real location, try blurring the background a little and highlighting the model and product color.

You cannot compromise the image quality when it comes to ecommerce products. Consistent, high-quality images create a professional look for the brand. Use the same camera settings, lighting, and background for all photos. However, you can make some changes to the background if you want to show how your product looks in different circumstances.

Consistency helps build trust with customers. Otherwise, it may look like you have stolen the images from online. Feature the same model for the product in all images. Edit images uniformly to match the style of the brand. You need to avoid overly bright or dark images that can confuse buyers. Each photo needs to accurately represent the product’s true colors and details.

Lighting is one of the most important factors in an image. It ensures that products are clearly visible and look appealing. Apply soft, diffused light to minimize harsh shadows. Softboxes or ring lights are great tools for this. Positioning the lights at different angles can create depth and highlight details.

Experiment with the light placement to find the best setup. Make sure lighting remains consistent across all images for a professional look.

If you have variations of the same product, then don’t shy away from showing them. Include different colors, sizes, or styles available. Use separate images for each variation. If you are selling clothes, show how the same design looks in various colors and sizes.

Different options will help customers visualize their options better. Make sure the colors and their impact are properly highlighted.

Top Fashion Photography Trends for Ecommerce in 2024

Keep your product images updated according to the trends. This will ensure your images are satisfying customers' needs and offer a higher chance of conversion. Here are the top 5 trends in model photography in 2024:

Time has changed, and people’s interest has also evolved. Online shoppers prefer authentic and real images over highly edited images for products. Keep lighting, product color, and the overall image as real as possible.

The use of AI has increased lately in all aspects of online business. This also includes its utilization in image creation or editing. With different advanced tools, you can generate images with real products and AI models. It helps you create high-quality visuals that attract customers.

Street photography is a rising trend in 2024 for eCommerce fashion products. It captures real-life moments in various settings. This style adds authenticity and relatability to product images. You need to shoot in a real location with natural lighting. Focus on candid moments for genuine interactions.

You showcase your products in real-life scenarios. This helps customers visualize how these items fit into their daily lives. You have to use a natural setting to capture such images. Like street photography, these images are highly relatable.

It’s a growing trend that allows customers to view products from all angles. This offers an immersive experience with better visibility and detail. Make sure the model and product have consistent lighting from every angle for a perfect 360-degree product image.

Model photography plays an impactful role in selling e-commerce products. You need to be creative and do experiments with the images. Pay attention to lighting, choose your model wisely, and shoot in a different fashion that suits an individual product. Follow the above-mentioned photography tips and trends for more engaging photos that can increase sales.

Want your fashion photos to stand out? Reach out today, and let’s make your model shots shine!

Model Photography for Ecommerce: Expert Tips & 2024 Industry Trends

Green screens are everywhere in video production these days.

Whether you're a professional editor or just someone who loves playing around with videos, the green screen is an essential tool that lets you layer footage and create incredible visual effects.

But once the green screen has done its job, the next step is removing it effectively. This process is called chroma keying.

Since you’re reading this, you're probably wondering how to remove a green screen from a video. So, let me help you out.

Here, I'll walk you through the step-by-step process of removing green screen backgrounds using two popular video editing software options: Adobe Premiere Pro and DaVinci Resolve. Let's get started.

Removing Green Screen in Adobe Premiere Pro

Adobe Premiere Pro is a go-to choice for many video editors, offering robust tools for chroma keying. Follow these steps to remove the green screen in Premiere Pro:

First, open Adobe Premiere Pro and start a new project. Once you're in your timeline, import your footage with the green screen background by dragging and dropping the video file into the Project Panel.

Step 2: Place the Footage on the Timeline

Once your footage is imported, drag it onto the timeline. You can also import any new background you want to use at this stage and place it on a layer underneath your green screen footage.

Now, it’s time to apply the chroma-keying effect.

Navigate to the Effects Panel (usually found on the right side of the workspace). If it’s not visible, you can access it through the menu by selecting Window > Effects.

Within the Effects Panel, find the Video Effects folder and click to expand it.

Inside this folder, locate the Keying folder, which contains different types of keying effects that help remove specific colors from a video.

For removing green screens, the most effective tool is Ultra Key. So, this is the tool we’ll use to remove the green screen.

Drag the Ultra Key effect onto your video clip in the timeline.

Once the Ultra Key effect is applied, go to the Effects Controls Panel (typically located in the top left). Here, you will see all the parameters associated with the Ultra Key effect. The most important setting is the Key Color.

Click on the Key Color dropdown in the Effects Control Panel. You’ll see an eyedropper tool icon.

Use the eyedropper tool to select the color in your footage that you want to remove.

Click anywhere on the green screen part of your video, and the software will instantly key out green screen.

After this, you should see the green background disappear from your video.

If the green screen removal isn't perfect, you can clean up the key using the Matte Generation settings in the Effects Controls Panel.

To do this, expand the Matte Generation section, and you will find several options for refining the key:

 Adjust the shadows to remove any leftover dark patches.

 Brighten any residual spots that remain after keying.

 Increase or decrease the tolerance if there are variations in the green screen color. This is especially helpful if the lighting on your green screen is uneven.

Play through your footage and check if there are any unwanted shadows, reflections, or other issues that need further adjustment.

You can use the Matte Cleanup and Spill Suppression options if necessary to refine the edges or remove any green tinge that may remain around the subject.

Since your green screen is now removed, you will see a black background by default. This black indicates transparency, meaning you can now place any background or image behind your subject.

To do this, place a new clip, image, or graphic on the Video Track 1 (below your green screen footage) on the timeline. Your keyed-out footage should be on Video Track 2.

The subject from your original video will now appear in front of the new background.

Once you're satisfied with how the green screen effect looks, preview your video by playing it back in the Program Monitor.

If everything looks good, you're ready to export! Go to File > Export > Media and select your preferred export settings.

DaVinci Resolve is another excellent choice for video editing, known for its powerful color grading ability. It’s also great for chroma keying, and the process is relatively straightforward. Here’s how you’re going to proceed:

First things first, open DaVinci Resolve and start a new project. Import your green screen footage and drag it into the Edit Page Timeline. Like in Premiere Pro, if you have a background clip, place it on the track below your green screen footage.

With your footage in the timeline, switch over to the Fusion Tab. Fusion is Resolve’s built-in compositing and effects tool, perfect for handling green screen removal. Then, once you're in the Fusion tab, make sure the green screen clip is selected.

In the Fusion panel, you will see two nodes by default: MediaIn (the input node) and MediaOut (the output node).

Go to the Effects Library (usually found on the left side), and in the search bar, type Delta Keyer. The Delta Keyer is a powerful tool for chroma keying.

Click and drag the Delta Keyer node into the workspace. Place it between the MediaIn and MediaOut nodes, connecting them to form a chain: MediaIn -> Delta Keyer -> MediaOut.

Ensure that the nodes are properly connected; if they are, you’ll see a clear line between them.

With the Delta Keyer node selected, go to the Inspector Panel (usually located on the top right). Then,

Under the Background Color option, click the gray rectangle next to Pick Screen Color.

Now use the Pick Screen Color tool to click directly on the green background in your footage. This will select the green color that needs to be keyed out.

Once you’ve selected the green, press OK to apply the key. You should notice the green screen disappear, leaving your subject in front of a transparent background.

Often, the initial keying won’t be perfect, especially if your green screen wasn’t evenly lit. Common problems include transparency in hair or rough edges.

To fix this, you need to adjust the Matte settings. In the Delta Keyer node, go to the Matte tab to refine the key.

How to Remove Green Screen in Premiere Pro & DaVinci Resolve: Step-by-Step Guide

The choice between Ghost Mannequin photography and Flat Lay images comes down to your budget, product type, and target audience.

For example, if you're selling high-end custom suits, ghost mannequin photography is a must to showcase a professional look in your online store. But if you're selling simpler items like scarves or affordable T-shirts, flat-lay photos can work just well.

Experienced online store owners often know which type of image works best for different products like dresses, sweaters, tops, and pants. Many mix and match both styles to create content for their website, social media, ads, and other platforms.

In this guide, we’ll break down the benefits and best uses of both Ghost Mannequin and Flat Lay photography. We like both methods and will explain when we recommend each to our clients.

Why is Ghost Mannequin Photography Popular in Ecommerce Clothing?

- It helps to visualize how clothing would look on a person, making the shopping experience feel more like in-store.

- It gives buyers a clearer idea of how the item will fit, helping them picture themselves wearing it.

- Easy to set up with simple, cheap props like clips, pins, and tape.

- Produces lively, realistic images compared to flat lay photos, which can look flat.

- You can add accessories or other items to create a complete outfit.

- Editing the photos after the shoot can be expensive and time-consuming.

- High-quality mannequins with removable parts can be pricey.

- The lighting setup can be tricky, so it's best to hire professionals for the best results.

What is Ghost Mannequin photography used for?

Ghost mannequin photography is often used to create high-quality images of:

This technique is especially popular in premium clothing stores where products have fine details. It's also great for larger items like coats and jackets, which don't look as good in flat lay images.

If photographers don’t have advanced mannequins with removable parts, they usually take two shots of tops—one from the front and one from the back—and edit them together to remove the mannequin.

Now, let's quickly dive into tabletop photography and see how Flat Lay images differ from ghost mannequin shots.

Flat lay photography, also called tabletop photography, is a technique where you take pictures of items arranged on a flat surface from above. It’s commonly used for jewelry, fashion accessories, cosmetics, and, for our focus, clothing and fashion pieces.

 It’s a simple way to create realistic eCommerce images that don’t require much equipment or advanced skills.

 Flat lay photography allows for uniformity in a series of shots with minimal editing.

 Setting up items and lighting is relatively straightforward, making it accessible for newcomers.

 You can photograph almost anything in flat lay style—individual items, groups, on white or colored backgrounds. It’s great for eCommerce and social media, like Instagram collages.

 You can use natural light and inexpensive reflector boards for your shots. For professional results, hiring a ecommerce photography studio is recommended.

 You need to be careful to maintain a consistent look. This includes marking the surface for symmetry and securing the camera in place.

 If you’re using natural light, your shooting time is limited because the light changes throughout the day.

 Bigger items, like coats and long dresses, can appear stretched or awkward in flat lay images.

Flat lay photography is versatile and commonly used for:

- Tops: T-shirts, shirts, sweaters, cardigans, bras, jackets, and dresses.

- Bottoms: Jeans, skirts, trousers, shorts, socks, and underwear.

Showcasing necklaces, rings, bracelets, and other pieces.

 Displaying items like scarves, hats, belts, and handbags.

Featuring products like makeup, skincare items, and perfumes.

You can create flat lay photos that are either formal or casual, depending on your needs.

 Use colored or textured backgrounds, play with shadows, add fun props, or include a human hand to make your images more dynamic and engaging for social media.

Without creative touches, flat lay images can appear dull.

 It’s important to find a good balance between props and product focus to ensure the image isn’t too busy or distracting.

Tips from Professionals in Ghost Mannequin and Flat Lay Product Photography

- High-quality images are key to driving sales. Investing in a professional photo studio can make a big difference. Poor images can turn potential customers away, so it’s important to prioritize great visuals in your marketing budget.

2. Use Tissue Paper for Volume and Dimension

- Tissue paper is a handy tool in ecommerce product photography, often used without people realizing it. Adding layers of tissue to flat lay images of T-shirts can create depth and make the clothing look more lifelike. For jeans, use stiffer materials that can mimic the shape of human legs, including creases at the knees. When photographing a hoodie on a mannequin, stuff the hood with tissue for added shape.

Ghost Mannequin vs Flat Lay Photography: Choosing the Best for Your Ecommerce Store

When editing in Photoshop, you may often find the colors don’t quite capture the vibrant hues and rich textures as expected. Maybe the rich reds and deep blues that caught everyone's eyes on that recent fashion photoshoot now look flat and uninspiring in the photo. This is where color correction and color grading step in.

While color correction helps fix imbalances and restore true hues, color grading adds a creative touch to enhance the overall mood. From adjusting white balance and exposure to enhancing specific color ranges, Photoshop has everything you need to make your photos look their absolute best.

Let’s walk you through how to color correct and color grade photos in Photoshop with an easy-to-follow guideline.

Color correction in Photoshop is a photo editing techniques which adjust the colors in a photo to make it look more like what you saw with your own eyes.

As I already said, the colors don't always come out exactly right when you take a picture. It could be that the camera didn't get the white balance right, and things look too blue, orange, or whatever. Or maybe the picture is too light or dark, messing with the colors. There could also just be a weird color tint over the whole photo.

Mastering tools like color correction and grading in Photoshop opens doors to endless creative possibilities, including enhancing fabric textures and 

Color correction helps fix these kinds of color issues. It makes the colors look neutral and "true to life," so you have an accurate starting point if you later want to make any other changes to the photo.

The Levels tool is a powerful way to adjust shadows, highlights, and the tones in between in a photo. To use it:

You'll see some sliders for blacks, whites, and grays. Move these around to deepen the shadows, brighten the highlights, and adjust the midtones how you like.

Use the droppers to set black, gray, and white points for color balance.

The Curves tool lets you tweak shadows, midtones, and highlights even more than Levels. Here’s how to use it:

With Curves, you'll see a line graph that represents the tones from dark to light. You can click on the line to add anchor points and drag them around to directly change the shadows, highlights, or parts in between.

It also lets you adjust the red, green, and blue color channels (RGB) individually. This is for when you just want to adjust one particular color, like pulling back the blues a touch.

If you need a basic color fix but don't want to bother with manually correcting things, you can try Photoshop’s auto color correction.

Just go to Image and look for Auto Color. Upon selecting, Photoshop will analyze the photo and automatically adjust things like the white balance and exposures, and remove any unwanted tones.

It usually does a decent job with one click. But sometimes, the fixes it makes are too strong. If that happens, just lower the opacity of the corrected layer until the colors look more natural again.

The color balance tool lets you target exactly which colors you want to adjust in the shadows, midtones, and highlights. Here’s how you use it:

Go to Image > Adjustments > Color Balance.

You'll see some sliders for adding or taking away colors like cyan, magenta, yellow, reds, greens, and blues. There are sliders for the shadows, midtones, and highlights separately.

Want to make the shadows bluer? Pull the blue slider left in the shadows section. Want to warm up the highlights a touch? Pull red to the right at the top.

Even if your photos are JPEGs instead of RAW files, you can still get some awesome color editing controls by using the Camera Raw filter. To use it:

Go to Filter > Camera Raw Filter. This opens up a panel with tons of sliders for fine-tuning your image.

By Isabella Garcia

By Isabella Garcia

By Isabella Garcia

By Isabella Garcia

By Isabella Garcia

By Isabella Garcia

By Isabella Garcia

By Isabella Garcia

Isabella Garcia