75% of online shoppers depend on product photos to make a purchase decision. You can make your photos better with model photography. This gives an exact visual of how the product fits and looks when worn or used.
For a good fashion product photo, use a high-quality camera, neutral background, and proper lighting, and shoot from multiple angles. Do some editing for color correction and enhancement. Match current trends with fashion photography, lifestyle, and 360-degree photography.
With attractive model photography, you can draw more attention and get more sales. Let’s explore the tips in detail and understand the latest trends so that you can stand out from the competition.
What Is Model Photography for Ecommerce?
Model photography refers to featuring live models to try different products. It helps customers to see how clothes or accessories look when worn. The focus remains on the product fit, style, and details.
Using a real person for the shooting helps establish a connection with the audience. They can easily visualize themselves in place of the model and think about how it would fit them. Utilizing proper model photography, you can increase conversions and lower product returns.
7 Tips for Ecommerce Model Photography
Here are some effective tips you can follow to have perfect product photos for your products to influence your customers to make the purchase:
Shoot from Different Angles
Whether it’s a cloth or an accessory, shoot the photo from different angles. This will provide a more detailed view and information to the shopper. They can understand the fit, shape, and design better. It will reduce the return rate significantly. Most influential ecommerce companies are opting for this trend because of its user-friendliness.
So, during the photoshoots, take pictures from front, side, and back as well. Keep some close-ups along with distant photos. Overhead or low-angle shots can also add a fresh perspective. Seeing the product from different angles will make the customer confident by reducing uncertainty. Rotate your model slightly for each shot to ensure all angles are covered.
Choose the Right Model
It’s crucial to have the right model for ecommerce photography. The model needs to represent the target audience of the product. Their appearance should match the style or purpose of the items being sold. For example,
- Models with athletic build are perfect for sportswear.
- Casual or trendy items may need models with a more laid-back look.
The age of the model should also be the same as your target audience. Shooting with a young model for middle-aged products may not feel relatable to the customers. The model’s confidence and ability to pose naturally also impact the photos. Height, hairstyle, skin tone, etc., are also important features you need to consider.
Highlight Key Product Details
The focus of the image should be on the product. Make sure every detail is highlighted. For clothing, capture details like buttons, zippers, or stitching. For accessories, you need to pay attention to unique textures and patterns. Take close-up shots to emphasize these details.
Capture photos showing the model's interaction with the product functionality. For instance, show how a jacket fits when zipped or unzipped. Or, if it’s a shoe, show how it fits on the model’s feet, highlighting details like laces, sole design, and stitching. Think about what other poses your audience might want to see. Cover every possible angle and pose for better outcomes.
Use Neutral Backgrounds
The background must not overpower the model or the product. This can reduce the impact of the photo. Using a neutral background is the best option. It keeps the focus on the product and model. This will also prevent distractions and help the item stand out clearly.
Instead of capturing in real background, try green screens. Changing the background to white, gray, or beige works well for most ecommerce products. However, if your products are of the same color, then choose a different background. If you want to use a real location, try blurring the background a little and highlighting the model and product color.
Maintain Consistent Image Quality
You cannot compromise the image quality when it comes to ecommerce products. Consistent, high-quality images create a professional look for the brand. Use the same camera settings, lighting, and background for all photos. However, you can make some changes to the background if you want to show how your product looks in different circumstances.
Consistency helps build trust with customers. Otherwise, it may look like you have stolen the images from online. Feature the same model for the product in all images. Edit images uniformly to match the style of the brand. You need to avoid overly bright or dark images that can confuse buyers. Each photo needs to accurately represent the product’s true colors and details.
Set Proper Lighting
Lighting is one of the most important factors in an image. It ensures that products are clearly visible and look appealing. Apply soft, diffused light to minimize harsh shadows. Softboxes or ring lights are great tools for this. Positioning the lights at different angles can create depth and highlight details.
Experiment with the light placement to find the best setup. Make sure lighting remains consistent across all images for a professional look.
Show Different Product Variations
If you have variations of the same product, then don’t shy away from showing them. Include different colors, sizes, or styles available. Use separate images for each variation. If you are selling clothes, show how the same design looks in various colors and sizes.
Different options will help customers visualize their options better. Make sure the colors and their impact are properly highlighted.
Fashion Photography Trends for Ecommerce in 2024
Keep your product images updated according to the trends. This will ensure your images are satisfying customers' needs and offer a higher chance of conversion. Here are the top 5 trends in model photography in 2024:
Authenticity
Time has changed, and people’s interest has also evolved. Online shoppers prefer authentic and real images over highly edited images for products. Keep lighting, product color, and the overall image as real as possible.
Artificial Intelligence Model
The use of AI has increased lately in all aspects of online business. This also includes its utilization in image creation or editing. With different advanced tools, you can generate images with real products and AI models. It helps you create high-quality visuals that attract customers.
Street Photography
Street photography is a rising trend in 2024 for eCommerce fashion. It captures real-life moments in various settings. This style adds authenticity and relatability to product images. You need to shoot in a real location with natural lighting. Focus on candid moments for genuine interactions.
Lifestyle Photography
You showcase your products in real-life scenarios. This helps customers visualize how these items fit into their daily lives. You have to use a natural setting to capture such images. Like street photography, these images are highly relatable.
360 Degree Photography
It’s a growing trend that allows customers to view products from all angles. This offers an immersive experience with better visibility and detail. Make sure the model and product have consistent lighting from every angle for a perfect 360-degree product image.
Final Thought
Model photography plays an impactful role in selling e-commerce products. You need to be creative and do experiments with the images. Pay attention to lighting, choose your model wisely, and shoot in a different fashion that suits an individual product. Follow the above-mentioned tips and trends for more engaging photos that can increase sales.
