E-commerce is booming every day. The same product is sold by multiple sellers. Everyone is sharing almost the same price. What makes one stand out then? What if I say "Quality Photo Editing?" Don't believe me! Then, let me tell you interesting data regarding photo editing. The global commercial photography market has a 

Compound Annual Growth Rate (CAGR) of 2.2%

 by 2032. The demand is real, as every day thousands of shops are getting registered. But why the Photo?

Brands connect with consumers through images. Their images speak the stories. If you visit popular brands like Adidas, Snickers and Burger King, each of their posts contains visual elements. It's easy to connect people through visual elements. Everyone is doing it. If you want to compete with your competitors, you also have to do the same thing now.

1. Photo Editing creates a Unique Brand Identity

Shoes are one of the most sold products on the internet. Whenever you are going for one, you will obviously see how it looks. You won’t want to see it sideways only. You will need its front and back photos too how it looks when one wears it. Want to zoom in for further details. Here photography comes. It captures the details of the product. So that the customer finds any dissimilarity when receiving the product. And Guess what? 

 on pages that use 360-degree product photos.

2. Photos Create Memorable Visual Presence

Every product has a story behind it. And the stories are implanted through photos and ads. If there were just the texts, there would have been a high probability that these were forgotten. But the visual elements attached the texts within minds. 

The lighting effect and the gradient mixture fill the photo and give it a new meaning. From the customer's perspective, product visual quality means more to them than descriptive details. 

 make decisions to purchase a product only by seeing the photo. That's why consistent photo editing can increase e-commerce sales over time.

3. Aligning Visuals proof of Professionalism

Brand alignment is a must to create Professionalism. Professionalism comes through 3 things.

- If you view ads and pages of popular e-commerce sites, you will see each brand has a specific color preference. Whatever they do remains inside the boundary. When consumers see this color, they remember the brand instantly. It stays in the subconscious mind.

 The focus on the object they are trying to promote and create a high contrast between their brand colors. It hits the conscious mind. It can be a logo or their tagline.

They do not overflow the photos with text. They write just the core message in a few letters. There are also fonts in different sizes to create a visual hierarchy. Sometimes, they will just use initials of letters to give ideas about the brand, too. 

These three combinations tell how professional you are about your brand. And these three messages clearly portray how brands get photo editing benefits.

Things to Consider While Working with Photo

Before sitting in front of the computer, the first advice is to sit with Colors. No matter how many effects you have mastered or how many templates you own, the basics are in color. Each color has a meaning. Colors evoke emotions. When I say green, I mean nature. I say blue, you say sky or cold. I say red, and you think of it as angry or hot. We have a psychology of color in our mindset. Luxury brands go for Black and White; Food brands go for Red, and Healthy brands vouch for Green. I hope you are getting the point. Understand how gradients work, and how combining colors creates colors. The color gradient is pretty sensitive and if you hand over a project to an inexperienced guy, the result might be pretty awkward.

Every business has a particular brand style. Choose a style and be consistent with it.

Just as your business has a brand style that customers come to recognize, your product images should also have a distinctive and consistent look. For example:

 might use sleek, minimalist edits with soft lighting and a muted color palette to evoke elegance.

 might embrace bold, vibrant colors, sharp contrasts, and dynamic compositions to communicate playfulness.

When your product photos consistently reflect this style, they reinforce your brand identity and make your business instantly recognizable, helping to build brand trust and familiarity with customers.

Photo editing is a time-consuming process, especially for businesses with large product catalogs. Ensuring each photo follows a consistent editing style can take a lot of effort, which can slow down product launches or updates.

Maintaining Quality Across Different Products

Each product type might require different lighting or background adjustments. For instance, jewelry requires precise lighting to show detail, while clothing might need to be shot against a consistent backdrop. Ensuring that all product types look cohesive while maintaining the integrity of the product can be challenging.

Businesses often sell on multiple platforms - websites, social media, and marketplaces (Amazon, eBay, etc.) and each might have different image specifications. Maintaining consistency across these platforms, where image dimensions and quality standards vary, can take time and effort.

Achieving professional-level photo editing requires technical skills, especially when dealing with intricate details like shadows, reflections, or skin retouching in fashion photography. Only some businesses have access to a skilled in-house team or the budget for professional editors.

The world of photography and photo editing is consistently evolving, with new trends and styles emerging. Sticking to a consistent style while still staying relevant to the latest trends can be a delicate balancing act.

Develop a detailed style guide that includes color schemes, lighting preferences, preferred filters, and editing standards. This guide will ensure that all team members follow the same process, making it easier to achieve consistency across all images.

To speed up the editing process, you can create presets in editing software like Adobe Lightroom or Photoshop. These presets can automate color grading, exposure adjustments, and other settings, allowing for a consistent look without manually editing each photo. Batch processing tools let you apply these settings to multiple images at once, saving time.

If in-house resources are limited, outsourcing to a 

 can ensure high-quality and consistent results. Specialized companies like 

 are experts in maintaining brand style across large quantities of images and can be more cost-effective than hiring full-time employees.

Standardize Photography Equipment and Setup

To reduce the variability in images, ensure that your photographers use the same equipment (camera, lens, lighting setup) and shoot in a controlled environment. A standardized approach to photography ensures that less editing is needed later and that the product images align with the desired style.

AI-powered tools like Luminar AI or Adobe Sensei can assist in automating specific editing tasks, such as color correction, skin smoothing, or background removal. These tools help maintain consistency while reducing the time and effort required for manual editing.

While consistency is key, its important to remain adaptable to evolving trends. Periodically reviewing your editing style and making slight adjustments to keep up with current trends can help maintain relevance without straying too far from your core brand identity.

Consistent photo editing creates brand identity and brand presence in the customers' minds. A consistent editing style makes your brand appear professional and reliable, which in turn builds confidence and encourages customers to make purchases.

When people recognize your brand and feel confident in what you're offering, they're more likely to buy and keep coming back. In the end, consistent photo editing isn't just about looking good—it's a smart strategy that helps increase conversions and grow your business.

We hope this article has provided a solid foundation. If you're ready to enhance your e-commerce visuals with consistent photo editing, contact 

How Consistent Photo Editing Drives Sales and Builds Brand Trust in E-commerce

Wrinkles in clothes can ruin your otherwise perfect photos, especially product images. This looks unprofessional and also affects the beauty of the cloth. However, ironing every cloth before taking photos can be overwhelming. Photoshop can help you with the problem with its advanced features.

You have multiple options and methods for how to smooth clothes in Photoshop. You can use a healing brush tool, patch tool, or frequency separation. While these are manual editing options and require skills, they also give the best results. If the wrinkles are not too complicated, you can also use AI tools.

From this article, you will get to learn all these methods in easy steps. Each of them comes in handy under different conditions.

How to Remove Wrinkles from Clothes in Photoshop: 4 Methods

The availability of multiple functions for wrinkle removal makes Photoshop convenient for everyone. Whether you are a beginner or a pro, there is a solution for everyone.

It’s the most popular option to remove wrinkles from clothes using Photoshop. Basically, it’s a concealer tool that copies an area on the image and then pastes it onto another selected area. It’s an easy process; here is how you can apply this method:

: First, you need to upload an image as usual. To do so, go to the menu bar and select File > Open > select the image > Ok. Make sure the image is clear and has proper lighting. 

: Now, click on the toolbar and select “Spot Healing Brush Tool” from the drop-down menu. 

: Before using the tool, you need to set the settings of the brush to change the painting mode. By default, it’s usually set to Normal, but that won’t be suitable for this procedure. You will find options like Replace, Multiply, Screen, Darken, Lighten, Color, and Luminosity. Different modes are suitable for different purposes. When you have a cloth that has a dark color, you need to opt for the lighten mode. Try different modes and do some experiments. This will help you develop a good idea about the models eventually. 

: On the top bar, you will see another option called Healing Type. From here, you need to choose one of the three options, named-

: Next, set the brush hardness and size, under the brush icon from the options bar. Adjust the size depending on the size of the area you want to fix. Starting with a size of 20 px, 70% hardness, and 25% spacing can be a good point. You can adjust if needed later on. 

: Choose the largest wrinkles first and paint it. Photoshop will remove the wrinkles automatically. You need to select each and every wrinkle individually for the best final result. You may have to change the brush size depending on the wrinkle size. 

This photoshop wrinkle removal technique is a more time-saving option and is effective when you have small areas of wrinkles. The tool takes whole “patches” of pixels from a selected area and merges them into another portion of the image. It follows the simple steps mentioned below:

: Open the file following the previously mentioned procedure.

: Right under the Healing Brush Tool, you will find the option “Patch Tool.” Select this to use on the image.

: You need to mark a flat area of the image that has no wrinkles. Make sure you are not selecting an overly large or too small area. Consider how much area you need to fix to decide how much area to select.

: You can drag the area with your mouse and place it on any area that needs to be fixed. The previously selected patch will replace the wrinkled areas.

: Sometimes, the newly patched area may appear unnatural and overly touched. This affects the quality of the image and causes disturbance to the eye. You can solve this problem with the “Liquify” option. Find the “Filter” menu from the top bar, and a drop-down menu list will appear. Choose Liquify now.

: This will open another set of options. Choose the “Freeze Mask Tool” from the menu and brush up the edges of the clothing. This will make the merging look more natural. Your image will be ready to save and use now. 

This usually gives the best result and is quite effective even when the cloth has too many wrinkles. However, it’s an advanced skill that needs to be developed by a professional.

This Photoshop wrinkle removal technique separates the texture and tone or color of an image into different layers. This way, you can edit them independently. You can also try it, but it’s best to leave it to the professionals. However, if you want to do it yourself, follow these:

: Go to the Photoshop menu bar window, then choose the layer panel. Then, copy the background layer twice and rename them for convenient use. You can name them as Edges and Color layers, for example. 

: You need to hide the Edge layer image and select the Color layer. Go to “Image” and choose “Apply image”. You need to make some changes to the settings. Set Channel to RGB and adjust the other options like this: Opacity 100%, Scale 2, and offset 128. 

: Go back to the Layers panel and choose your Blending Mode for Edges layer to Linear Light.

: At this step, you are finally going to smoothen the wrinkles. Make sure you are working on the Edge layer one more time. From the toolbar, choose Lasso Tool and adjust the feather between 20 and 40. You can experiment with the number and see which one suits your image the most. Use the Lasso Tool to select an area with wrinkles. Go to Filter > Gaussian Blur, and adjust the amount from the pop-up dialog box. Adjust the amount and see when the cloth appears smother. Repeat the process till you have a smooth cloth.

You can also use different AI plugins to make the process easier. You have many plugins, including retouch4me. When you have them installed, then go to tools and choose the plugins. With just simple touches, your clothes will be smoothed out. However, AI tools often don’t give the best results. If you want a professional finish in your product images, it’s best to do it manually with your hands.

What Method to Follow for Effective Wrinkles Removal?

Any of the manual methods can give you a fine result. However, the preferences of the methods depend on your photo condition and your personal preferences.

 This is a relatively easy method, and you can use it for small, minor wrinkles or spots. It blends smoothly with the surrounding area and makes it ideal for subtle corrections. Nonetheless, this might not be the right method for large wrinkled areas.

 You can apply this to larger wrinkles or areas with strong texture. It lets you select and replace wrinkled areas with a cleaner sample. This is much easier and quicker. You may not get the best result from this tool when the wrinkles are small, and there are no perfectly flat areas.

 Sometimes, the wrinkles are too deep and complex. It separates texture from color and allows for precise adjustment. However, being at an advanced level of editing, it can be a little more time-consuming. Besides, you won’t need to follow this for small and simple creases.

Importance of Smoothing Wrinkles and Creases from Photos

You need to smoothen wrinkles and creases from photos to improve their quality. It gives your photos a polished and professional look. Flat, clean clothes remove distractions and help viewers focus on the subject.

Smoothing out wrinkles and creases makes photos look neat and refined. It adds to their overall attractiveness.

Removing creases allows finer product details and makes them more appealing to your potential customers.

Clean product images without wrinkles make them appear professional.

Wrinkle-free images appear better in advertisements, social media, and print.

It saves you from ironing the clothes beforehand and reduces production costs.

Having wrinkles on product images or in any professional photos can affect the impression. Thanks to Photoshop, you have multiple methods to solve the problem. You can quickly resolve the problem without leaving behind any trace of wrinkles, fold lines, or creases. This gives you attractive and professional-looking product images. 

How to Remove Wrinkles from Clothes in Photoshop Quickly | Step-by-Step Guide

Changing image backgrounds can help make the image visually more appealing. Whether it’s your own picture or product images, changing the background comes in handy for both.

You can remove the background using different tools. However, Photoshop offers precise control with multiple features, including “Quick Selection,” “Magic Wand,” and “Background Eraser.” After removing the background, you can use it to edit further.

With a few simple steps, you can change the color of the background. This will make your products stand out with a background that will complement them.

Step by Step Guide on Changing Image Background in Photoshop

Most ecommerce product images have a neutral background. It’s added through editing. You can also do it by following the below easy steps:

Changing Background Color by Rasterizing Layers

It’s an easy and effective method that even beginners can follow, too. Here is how you can do it:

First, you need to choose the image you want to work on. To do this, you need to click on “File” and then click “Open.” Browse for the image file on your computer, select it, and click “Open again.”

A menu bar will appear with a number of options. From here, for an easy and convenient experience, select “Rasterize Layer.”

Now, select the quick selection tool and mark the foreground of the image that you want to keep unchanged.

Once the foreground is selected, look at the top bar. You will find the “Select Subject” button. Click on it. A pop-up notification may appear for the confirmation; click OK.

Now, click on the “Layers” panel again and click on the icon marked below

More options will appear, and you have to choose “solid color” from it. A color picker is about to appear on the screen from where you can choose the color. Pick the color you like and then click on “OK.”

Don’t close the “Layers” panel yet. Click on “Mask,” and then click “Properties.”

Another pop-up menu will appear with a few more options. Click on “Invert,” and the background color will be changed.

Your color-changing process is done. However, if you think the color does not suit the image, there is no need to go through the entire process again. All you have to do is click on “Layers” and then double-click the mask. Layer style menu will appear, and from here, you can change the color as you like.

Removing the Background for Flexible Editing

You can also use this method to remove the existing background. This will let you put the image into any background. This is effective when you want to have a gradient background.

: Unlock the “Layer” and then select “Properties.”

: Find and click on the “Remove Background” option. In one click, the background will be erased.

 Now, you will get a transparent background that is ready to palace on any background you like. However, check the edges of the image carefully as sometimes there can be a little messed up result. It’s easy to resolve them using an eraser or restore option. 

 Sometimes, adjusting contrast and smoothness can make the image more suitable to use on other images. Finally, check the decontaminate color button to remove any remaining unwanted background.

Now follow these steps chronologically: Layers > New Fill Layer > Solid Color > OK. Now from the color picker, choose the color you like and then click “OK” again.

It’s quite easy to swap or change the background color in Photoshop. However, since most of the actions are done automatically, there can be slight faults. Follow these tips to refine the final result:

You have multiple tools to do the task. Whether you should go for the magic wand, quick selection tool, or pen tool needs to be decided thoughtfully.

: Ideal for selecting large, uniform areas with similar colors. It’s quick and efficient for simple backgrounds.

: Best for selecting intricate areas with varying details. It allows for easy adjustments as you paint over the selection.

: Perfect for precise selections along complex edges. It offers great control for shapes and curves, making it suitable for detailed work.

In some cases, once you remove the Background, some part of the previous Background may remain on the edges. It might not be easily visible, but to maintain professionalism, you have to remove that. It’s quite easy to do so.

Change the brush type for the Eraser to smooth the edges.

Select the Eraser tool, then click the circular shape with a downward arrow at the top-left.

Open the brush menu and choose the faded edges option under 'General Brushes.'

Use this to make edges smoother against contrasting backgrounds.

Adjust the hue and other settings for the foreground image to match the background.

If the subject image has different light in different parts of it, it’s important to match the background lighting and shadows. It’s more important when you want to add shadows to the image.

Observe the light direction in the foreground image. Adjust the brightness and contrast of the background to match. Add shadows where necessary to create depth. This will give you a professional-looking product photo.

Make sure you are choosing the right color that complements the subject. Otherwise, the whole process will go in vain. First, decide what mood you want to set and familiarize yourself with consumer psychology and color theory. Try testing with different shades to see what works best.

Why Use Photoshop for Changing Background Color?

There are several tools you can use to change the image background color. However, using Photoshop has some advantages over others, such as:

Precise editing that allows for accurate selection of the subject

You can easily adjust layers with a single click without affecting the original image.

Photoshop offers advanced tools to match colors for a natural appearance.

There are multiple tools that help different options for a perfect finish.

You can save the image in high resolution, which makes the image perfect for uploading to your store.

It’s quite easy to change the image background color in Photoshop. You have more than one option to do it. Following the above-mentioned methods, you can use them for any kind of image, even if you are a beginner. With the right background, your images will be more attractive and attention-grabbing.

remove wrinkles from clothes in Photoshop

How to Change Background Color in Photoshop: A Step-by-Step Guide

Photo backgrounds are important for making products attractive. It helps draw attention to the item and makes the details clear. This shows your professionalism and helps build trust among the audience.

White is the most widely used background color. It’s easy to highlight the product easily when the background is white. Other common and good options are gray, beige, and off-white. However, you can choose a completely different color for your store but it needs to be consistent and follow a pattern.

With a proper product image background, you can improve customer experience, improve sales, and grow your business. So, keep reading along to get help with your 

Examples of Good Background Colors for Products

93% of online shoppers rely on product images to decide whether they would buy a product or not. A good background can highlight the product better, and it must not overpower the product itself. Here are some good examples of background for ecommerce products:

Almost 76% of online product images have white backgrounds. It creates a clean, simple, and professional look. White backgrounds are ideal for e-commerce as they need a clean and focused look on products. This makes it easy to maintain consistency throughout the website.

A white background minimizes distractions and highlights the product. Whether you are selling bags, accessories, or clothes, white suits almost any of them. White color are preferred by major platforms like Amazon.

However, be cautious when using white backgrounds for light-colored products, as they may blend in. Utilize shadows or outlines to create contrast.

Gray is also a versatile background for product images. It offers a neutral tone that keeps the focus on the product. It adds a touch of sophistication without overpowering the item. Gray works well for a wide range of products, including gadgets in different colors as well as products in white.

If you have colorful products, then gray can be an ideal choice to create contrast without being harsh. However, gray may not be the best choice for very dark or dull-colored products. It can make them appear less vibrant.

If you want to create a warm and subtle color that creates a natural and soothing look, beige can be an ideal option. It works best for products like skincare, cosmetics, and handmade items. Beige adds a touch of elegance without drawing attention away from the product.

Beige also works well for items with earthy tones, such as leather goods or wooden accessories. But make sure the color maintains a contrast with the product.

Blue is calming and elegant. It does not take the attention away from the product but adds a sense of elegance. Products like jewelry, gadgets, fitness gear, and healthcare items are ideal for blue backgrounds.

Blue backgrounds also enhance the appearance of metallic, white, and light-colored products. Warm-toned items, such as orange, yellow, or white, stand out against blue.

When you need a bold and sophisticated background, black is always a reliable option. It adds a sense of luxury to the product and easily draws attention. The color is ideal for high-end products like jewelry, watches, and premium accessories.

The black background highlights shiny surfaces, such as metals, glass, or polished finishes. It gives the products a striking appearance. This effect draws attention to details and textures. It enhances the overall visual appeal and makes the product look more luxurious.

If you want to maintain a soft background but make it more contrasting for light-colored products, off-white can be a good choice. It’s ideal for useful lifestyle products and home decor items. Besides, off-white suits any skin-tone-colored model.

Though not a very popular option, if you want to make a bold statement about the product, then red can be a good background. It’s the perfect color when you want to add some drama and excitement to your product image.

 to Consider When Choosing the Product Background

Don’t just go for the easy way. Instead, you have to consider a number of factors at the time of background selection for product photos, such as:

Understanding color theory is important when you have an ecommerce store. It helps you understand how different colors work together and affect the audience's emotions.

High-contrast color combinations always draw more attention. For example, dark backgrounds with light-colored products or vice-versa can make the products pop. Low contrast creates a subtle look but may not highlight the product well.

Maintaining high contrast is usually better. It helps the product catch the viewer's attention by offering more detail. High contrast also improves visibility, while a low contrast background creates a soft and minimalistic appearance.

Colors can influence consumer psychology. Therefore, choosing the right tone for the background is crucial. Color tone is another important factor you need to keep in mind. Color tone refers to the brightness or darkness of a color.

Warm tones, such as red, yellow, and orange, can create warmth and a sense of urgency. You may get more attention from the audience for the products. However, cool tones, like blue, green, and purple, offer a calming or soothing effect. Cool tones are ideal for items related to relaxation or wellness.

Different colors can evoke different emotions in your consumers, such as:

: Offers a clean, simple, and modern look when used as background.

: Eye-catchy, warmth, and offers clarity.

: Can create a sense of confidence in your customers.

: Shows excitement but is less effective when used as product background.

: Often related to romanticism and femininity. You can use it for children and women's products.

: Offers a soothing color when shopping, though it can affect the presentation of the product if it is not highly contrastive.

: A serene color that evokes feelings like trust and security in customers.

: It’s the most comfortable color for eyes to process.

: A balanced color that works with all kinds of products.

: Adds a sense of luxury to the product and easily draws attention.

Image background is often influenced by the product you sell. While neutral backgrounds like white work best for clothes, other items may look best in contrastive or in more vibrant backgrounds.

Jewelry, for example, needs to have a contrasting and elegant background. Using red can offer contrast but won’t give you an elegant look. You had better choose colors like blue or black.

When selling bags, make sure they stand out against the background. But you have more creative freedom with them. Adding neutral or textured backdrops can add depth and luxury to your bags.

Since accessories can be of different colors, they have a contrastive background. This will help the customers see them clearly. For ladies items, opt for soft pastels to add a feminine touch.

If you have shoes, then neutral backgrounds are often the best options. Neutral backgrounds provide a clean canvas that allows the shoe’s design, color, and details to shine.

When you have your own website for business, you have full creative freedom. You can choose any product background you like. However, when doing business on ecommerce platforms like Amazon, eBay, or others, there are often some restrictions.

Amazon, for instance, has a must-have requirement for white backgrounds. Whatever products you sell, the primary image must have a white or off-white background. This helps them maintain consistency throughout the marketplace.

So, know your platform properly when choosing backgrounds for product backgrounds.

Consistency with Website Design and Layout

Make sure the product background complements the overall theme of the site. Using a consistent background for product images helps maintain a cohesive look. The best way is to try different backgrounds and see what color complements the website design.

While most website themes go well with white product backgrounds, you can try something more creative. But make sure this does not affect the visibility of the products.

When choosing a product background, consider how it affects the overall layout. A strong background should not overpower the product. You need to use contrasting colors to emphasize them. For example, red backgrounds are often overpowering and can take away attention from the actual product. Make sure there is a balance between the background and the product.

Using Contrasting Backgrounds Effectively

It’s not mandatory to always have a single-color background. You can use multiple colors as well. This will help make a more engaging appearance for the products.

However, when using multiple colors, choose combinations that complement each other. Make sure it’s not overpowering the product. Gradients, patterns, or color blocks can add depth and interest. The colors should guide the viewer’s eye towards the product.

Having a good background makes your products more appealing. Choose a color that helps you notice the detail of the product. The right color improves the textures and features. Maintain contrast and avoid overly busy or distracting backgrounds to maintain visibility.

How to Change Background Color in Photoshop

 can also help in creating compelling product images.

Best Background Colors for E-commerce Product Photos

75% of online shoppers depend on product photos to make a purchase decision. You can make your photos better with model photography. This gives an exact visual of how the product fits and looks when worn or used.

For a good fashion product photo, use a high-quality camera, neutral background, and proper lighting, and shoot from multiple angles. Do some editing for color correction and enhancement. Match current trends with fashion photography, lifestyle, and 360-degree photography.

With attractive model photography, you can draw more attention and get more sales. Let’s explore the photography tips in detail and understand the latest trends so that you can stand out from the competition.

Model photography refers to featuring live models to try different products. It helps customers to see how clothes or accessories look when worn. The focus remains on the product fit, style, and details.

Using a real person for the shooting helps establish a connection with the audience. They can easily visualize themselves in place of the model and think about how it would fit them. Utilizing proper model photography, you can increase conversions and lower product returns.

7 Essential Tips for Model Photography in Ecommerce

Here are some effective tips you can follow to have perfect product photos for your products to influence your customers to make the purchase:

Whether it’s a cloth or an accessory, shoot the photo from different angles. This will provide a more detailed view and information to the shopper. They can understand the fit, shape, and design better. It will reduce the return rate significantly. Most influential ecommerce companies are opting for this trend because of its user-friendliness.

So, during the photoshoots, take pictures from front, side, and back as well. Keep some close-ups along with distant photos. Overhead or low-angle shots can also add a fresh perspective. Seeing the product from different angles will make the customer confident by reducing uncertainty. Rotate your model slightly for each shot to ensure all angles are covered.

It’s crucial to have the right model for ecommerce photography. The model needs to represent the target audience of the product. Their appearance should match the style or purpose of the items being sold. For example,

Models with athletic build are perfect for sportswear.

Casual or trendy items may need models with a more laid-back look.

The age of the model should also be the same as your target audience. Shooting with a young model for middle-aged products may not feel relatable to the customers. The model’s confidence and ability to pose naturally also impact the photos. Height, hairstyle, skin tone, etc., are also important features you need to consider.

The focus of the image should be on the product. Make sure every detail is highlighted. For 

, capture details like buttons, zippers, or stitching. For accessories, you need to pay attention to unique textures and patterns. Take close-up shots to emphasize these details.

Capture photos showing the model's interaction with the product functionality. For instance, show how a jacket fits when zipped or unzipped. Or, if it’s a shoe, show how it fits on the model’s feet, highlighting details like laces, sole design, and stitching. Think about what other poses your audience might want to see. Cover every possible angle and pose for better outcomes.

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